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Selected work that has been created
with the help of many.
Student User Guide
CREATIVE DIRECTION. STRATEGY. COPYWRITING.
Spearheaded the entire design process from concept to completion. Collaborating with a talented freelancer, I provided expert guidance to shape the copy and deliver impactful visual assets for the guide. This project not only represents a commitment to clear and effective communication but also showcases the collaborative effort that resulted in a comprehensive and visually appealing resource tailored to the needs of our student audience.
Student Experience Playbook
STRATEGY. COPYWRITING. CREATIVE DIRECTION. DESIGN. MARKETING.
Through a collaborative initiative, I worked with the Executive Director of Marketing on the strategic development for a revamped playbook aimed at setting a new standard for the student experience across our campuses. From the initial stages of strategic planning to creative direction and details of copywriting and editing, every aspect of this project was carefully curated to shape a comprehensive guide that defined and elevated the student journey. This playbook serves as a testament to a commitment to excellence in every aspect of the student experience, providing a cohesive and empowering resource that aligns with our vision for fostering a positive and enriching educational environment.
FLW Media Guide
DESIGN. CREATIVE DIRECTION.
Closely collaborated with the Director of Media Relations and Communications to develop a comprehensive guide tailored for media partners. This project provided was a valuable resource that provided essential information in a visually engaging and accessible format for media partners.
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