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WORK | SOCIAL
Selected work that has been created
with the help of many.
Static Ad Social Campaign
CREATIVE DIRECTION. DESIGN. COPYWRITING.
Leveraged insights from previous top-performing creatives, I conceptualized and designed visuals that not only capture attention but also convey compelling messages for various campaigns implemented across Instagram and Facebook.
Key performance indicators included CTR and conversions. A/B testing was employed to refine creatives and copy for optimal performance throughout campaign.
Pass Pass Yass TikTok Campaign
STRATEGY. CREATIVE DIRECTION. COPYWRITING. MARKETING.
In collaboration with a TTCX video agency partner, I managed this TikTok video asset project from concept to execution, leveraging trends to align with our strategic goals. Serving as both project manager and creative director, I oversaw the creation of a series of TikTok assets that effectively captured our brand’s objectives and achieved our campaign objectives. Working closely with compliance and legal teams, I navigated approvals to ensure a seamless and compliant production process. Key performance indicators included CTR, CPL, Thumbstop, and Conversions.
Predictions TikTok Campaign
CREATIVE DIRECTION. COPYWRITING. STORYBOARD. MARKETING.
Ideation from trending TikTok videos, I crafted the storyboard and copy to highlight value props utilizing existing b-roll footage. Collaborating with a skilled freelancer, I ensured that the vision translated seamlessly. Worked closely with legal and compliance on final approvals. Key performance indicators included CTR, CPL, Thumbstop, and Conversions.
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