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Selected work that has been created
with the help of many.
Dreams Start Early Commerical
PRE-PRODUCTION. STRATEGY. CREATIVE DIRECTION. MARKETING.
In collaboration with a trusted video agency partner, I developed of a captivating concept that delves into the childhood dreams of viewers and guides them on turning those aspirations into a tangible reality. From ideation to execution, I crafted the concept, storyboard, and provided creative direction during the video shoot. I selected talent that was provided as casting options, ensuring a perfect fit for the narrative, and worked together to bring the vision to life. The result is a compelling and visually engaging video that inspires viewers to reconnect with their childhood ambitions and pursue their dream careers.
Circuit Breaker Documentary Series
PRE-PRODUCTION. STRATEGY. CREATIVE DIRECTION. PRODUCER.
Worked side by side with a videographer to film and produce a captivating online series following selected professional bass anglers, offering an unfiltered and immersive look at life on the road for these skilled competitors. Taking a hands-on approach, I traveled to every event and took the lead on running audio/sound during production for all four seasons of this online series. As one of the producers, I collaborated with our video team to help orchestrate a seamless blend of heart-pounding action, genuine emotions, and behind-the-scenes insights, creating a must-watch series that not only entertains but also offers a deep dive into the passion, dedication, and resilience required to chase the ultimate dream in the world of professional bass angling.
Looking Forward New Year Commercial
PRE-PRODUCTION. STRATEGY. CREATIVE DIRECTION. MARKETING.
In this video project, I conceptualized and brought to life the theme of 'New Year, New Start,' offering viewers a refreshing perspective on embracing change and embarking on new beginnings. From the initial stages of scriptwriting and storyboarding to the final production, I played a pivotal role in shaping the narrative. Working with our partner video agency through the entire project, I approved talent selections, ensuring a seamless fit for the overarching message. On-site during production, I provided hands-on creative direction, ensuring the vision translated to our brand approach. The result is a compelling and motivating video that resonates with audiences, inspiring them to embrace the possibilities of a fresh start in the new year.
Student Stories Series
PRE-PRODUCTION. CREATIVE DIRECTION. STRATEGY.
This impactful project of collecting and curating compelling student and graduate testimonials, shedding light on their personal stories, challenges, and triumphs in returning to school for transformative change. As the driving force behind the initiative, I selected a diverse group of students, crafted insightful interview questions, and skillfully conducted the interviews to achieve genuine and emotive responses. The result is a collection of authentic narratives that not only highlight the resilience and determination of each student but also serve as powerful testimonials, inspiring others to overcome obstacles and pursue positive change through education. You can view additional student stories in the playlist.
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