A student's experience extends far beyond the classroom. The Student Experience Playbook was developed to create a more consistent, engaging, and welcoming campus environment from the moment the walk through the door through graduation, and beyond.

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Creative Approach

With multiple campuses serving diverse student populations, there was an opportunity to standardize the student journey while allowing each location flexibility in execution. Rather than producing isolated materials, I partnered with the VP of Marketing to develop a comprehensive framework that campuses could use throughout the student lifecycle.

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The playbook combined campus standardization, student support materials, event marketing, internal communications, campus displays, and student engagement initiatives into one cohesive resource.

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My Role

• Led creative development of the Student Experience Playbook

• Created design standards and communication templates

• Copywriting for consistent and clear brand messaging

• Collaborated with campus operations and marketing leadership

• Built scalable systems for future implementation

• Collaborated with legal and compliance teams to ensure the Playbook upheld 

 

Results

• Supported enrollment initiatives across multiple campuses

• Drove lead engagement and form fills across marketing channels

• Strengthened brand consistency across marketing channels

• Improved collaboration between creative, marketing, and compliance teams

• Produced scalable creative systems supporting ongoing campaigns