Building a recognizable brand requires consistency across every touchpoint. I led creative direction for integrated campaigns that spanned across digital advertising, social media, radio, web, print, outdoor, and campus marketing, ensuring a unified brand experience regardless of where prospective students encountered UEI.

​

Creative Approach

Every campaign began with a clear strategic objective. Rather than designing individual pieces, I focused on building integrated campaign systems that translated seamlessly across paid social, websites, landing pages, email marketing, video, radio, outdoor advertising, and campus environments. This ensured consistent messaging while allowing each channel to maximize its own strengths.

​

My Role

• Led creative strategy for integrated marketing campaigns

• Directed designers, copywriters, photographers, videographers, and agencies

• Collaborated with digital marketing, social media, compliance, and executive leadership

• Established creative standards across channels

• Guided campaign development from concept through execution

 

Results

• Supported enrollment initiatives across multiple campuses

• Drove lead engagement and form fills across marketing channels

• Strengthened brand consistency across marketing channels

• Improved collaboration between creative, marketing, and compliance teams

• Produced scalable creative systems supporting ongoing campaigns